Marketing Your Local Business

Marketing your local business is not as simple as it used to be. Just a few years ago all a person had to do to market a local business was put an ad in the phone book and possibly buy some advertising in the local
newspaper.Today things are not so simple because a lot of people simply do not look at the newspaper or the phone book. Many businesses are now spending large amounts of money on advertising that nobody actually sees. This means that local businesses will need to find new ways to market themselves. One of the first methods of marketing local businesses need to look into is local search engine optimization.What this means is ensuring that your business’s name will be to the first to pop up when somebody in your area does an internet search for such a business. For example Joe’s Garage in Riverside, will be the first name that pops up when somebody down the street Googles auto mechanic.In many cases, a few cheap or free internet directory listings will do a business more good than expensive newspaper or yellow pages advertising. This means that most local businesses will need a good website that is search engine optimized. It also means that marketing your local business will involve the web.
Other Means of Local Business MarketingThere are many other clever, cheap and effective means of marketing your local business that you can take advantage of. Some of these involve tactics that are called guerrilla marketing.Guerrilla marketing means using cheap nontraditional tactics to market your business. A classic guerrilla marketing tactic is to have a person stand on a street corner and twirl a sign to promote a business. Believe it or not this tactic actually works and draws attention and business.Another guerrilla marketing tactic is to hand out free samples of your product or product. If your business involves something like food, handing out free samples can interest customers and generate word of mouth. Taking a plate of free samples to a meeting, a community event or even to the local train station at rush hour can often be more effective than advertising.Getting involved in the community can also be a great means of marketing your local business. Joining community groups such as the business association or chamber of commerce, taking part in community activities and just turning out can actually drum up business. Such involvement generates good will which can lead to customers and more attention for your business.Successful marketing involves creativity, hard work and a willingness to think outside the box. Those who do these things will master the art of marketing.

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